If you use Microsoft's Universal Event Tracking (UET) for conversion tracking, you will now be required to set up consent verification through the use of a TCF-compliant cookie banner or via UET's Consent mode.

First, make sure that Microsoft Advertising is listed in your cookie banner.

If it is not, you can add it at the step of your choice: How to add a new Cookie in my tags list ?

Once Microsoft Advertising is listed, you'll need to activate the Microsoft UET Consent Mode on Axeptio's Back-office.
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Once it's done, the microsoft UET Consent mode should activate itself.
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