The regulation requires you to become a pastry chef 🧑🍳 you agree obviously. But until now, you believe a cookie is eaten and it remains complicated to get them on your website 🤯 ?
No need to panic! We're here to explain the basics, you'll see...no need to make a cookie crumble !
A cookie 🍪 in a few ingredients
Cookies are small text files that make it possible to activate certain features of your website (sharing button on social medias, online chat window, tracking of the visitor's journey on the site...).
These small data files contain a unique identifier and are sent and stored in the terminal of the user who visits your site (his phone, his computer, his tablet and others).
And for every occasion, a good opportunity to eat cookies 😋. Whether it's to:
Remembering your username
Set the language in which the site is displayed to the visitor
Remembering your current shopping cart on a merchant site
Launch a chat window
Etc...
There is no time to eat them! And to never get tired of them, the cookies have been declined in different specialties that we will list right away 👇.
Cookies for every taste 🌈
To each occasion, a special cookie:
Functional cookies: strictly necessary for the proper functioning of the site, they are exempt from consent. Without them, impossible to display the site's features properly.
Advertising or marketing cookies:
We can distinguish between "third-party" cookies and "internal" cookies (first-party). Third-party cookies come from domains other than the one the user is visiting, while internal cookies come directly from the site. In all cases, they are used to track visitors for marketing purposes (study of online behavior, launch of a Chat window, unvalidated shopping cart, etc.)
Statistics Audience Cookies:
Halfway between functional and marketing, they are used to improve the site and the user experience. However, since they are not strictly necessary for the operation of the site, they are still subject to consent.
Social media cookies:
Considered as third-party cookies and for marketing purposes, we categorize them in social media given the importance they have taken in the cookie landscape. Often referred to as "Pixels", they are used for advertising retargeting and affiliate marketing.
Some occasions require permission 👌
Whether they are "third party" cookies or "internal" cookies, it should be remembered that those whose purpose is to collect personal data to track the behavior of visitors, make advertising campaigns, collect information for any marketing operations, require consent!
As for the functional cookies ensuring strictly the good functioning of the site, they are eaten without hunger and are allowed for all 😋.
📌 If you want to scan your site to know which cookies are deposited, here is the recipe