Regulations are requiring you to become a pastry chef 🧑🍳 you're presumably on board. But until now, for you a cookie is something to eat and it's been pretty complicated to get them onto your website 🤯 ?
Don't panic! We're here to explain the basics to you, and you'll see…no need to make a big crumble out of it!
A cookie 🍪 in a few ingredients
Cookies are small text files that make it possible to activate certain features of your website (social media sharing buttons, online chat module, tracking visitor journey on the site…).
These small data files contain a unique identifier and are sent and stored in the terminal of the user visiting your site (their phone, their computer, their tablet and others).
And every opportunity is a good excuse to eat cookies 😋. Whether it's for:
Remembering your identifier
Setting the site display language for the visitor
Remembering your current shopping cart on an e-commerce site
Launching a chat window
Etc…
There's no wrong time to eat them! And to never get tired of them, cookies have been declined in different specialties which we'll list right away 👇.
Cookies for every taste 🌈
A special cookie for every occasion:
Functional cookies: strictly necessary for the proper functioning of the site, they are exempt from consent. Without them, it's impossible to display the site's features correctly.
Advertising or marketing cookies: We can distinguish "third-party" cookies and "first-party" cookies. Third-party cookies come from domains other than the one the user is visiting, while first-party cookies come directly from the site. In any case, they consist of tracking visitors for marketing purposes (study of online behavior, launching a Chat, unpaid cart, etc…)
Statistics and audience cookies: Halfway between functional and marketing, they serve to improve the site and user experience. But since they are not strictly necessary for the site to function, they are still subject to consent.
Social media cookies: Considered as third-party cookies for marketing purposes, we categorize them in social media given the importance they have taken in the cookies landscape. Often called "Pixels", they serve for retargeting for advertising and affiliation.
Some occasions require permission 👌
Whether they are "third-party" cookies or "first-party" cookies, it's important to remember that those intended to collect personal data to track visitor behavior, run advertising campaigns, or collect information for any marketing operations require consent!
As for functional cookies ensuring strictly the proper functioning of the site, they are enjoyed without hunger and are permitted for everyone 😋.
📌 If you want to identify which cookies are deposited on your site, here's the recipe!