When creating your cookie banner in the Axeptio admin, you can choose between two types:
The Classic banner, ideal for most websites using tools like Google Analytics, YouTube, Hotjar, and not running programmatic advertising (also known as Axeptio for Brands)
The TCF v2.2 banner, designed for websites that run programmatic ads via platforms like Google Ads, Criteo, Xandr, and need to comply with the TCF standard (also known as Axeptio for Publishers)
The Classic Banner (Axeptio for Brands)
Recommended if:
You do not display targeted ads through programmatic ad networks
You mainly use tools like Google Analytics, YouTube, Hotjar, or other marketing/analytics services
Advantages:
Flexible design and advanced customization
Smooth and clear user experience
Easy to set up
This banner is suitable for most websites (corporate, e-commerce, SaaS, etc.) that are not part of the programmatic advertising ecosystem.
The TCF v2.2 Banner (Axeptio for Publishers)
Recommended if:
You run ad campaigns via Google Ads, AdSense, Criteo, Xandr, etc.
You work with an ad network or media agency that requires IAB-compliant consent signals
You need to comply with the TCF (Transparency & Consent Framework) defined by IAB Europe to pass user consent choices to advertising partners
ℹ️ The TCF is a technical framework that allows unified and transparent management of consent for programmatic advertising.
Key characteristics:
The design is partly standardized to follow IAB rules
The banner displays selected IAB vendors and their legal purposes
Configuration is more technical (vendor selection, stack setup, etc.)
Comparison Table
Use case | Recommended banner type |
Showcase or e-commerce site without programmatic advertising | Classic banner (Axeptio for Brands) |
Site running programmatic advertising | TCF banner (Axeptio for Publishers) |
Need for advanced banner customization | Classic banner (Axeptio for Brands) |
Advertising partner requires TCF compliance | TCF banner (Axeptio for Publishers) |
Need help?
In practice, the Classic banner (Axeptio for Brands) is the most commonly used.
The TCF banner (Axeptio for Publishers) is more specific to advertising-heavy use cases.
👉 You can explore all the features of your back office
👉 Or jump straight in by creating your first configuration