Do you have questions about how to improve your consent statistics ? You've come to the right place!
In this article, we'll cover:
We have a multipronged mission here at Axeptio. Our primary mission is our commitment to a more transparent web that is respectful of its users' personal data.
To achieve this, our motto is and will always be: Transparency, Control, Timing, and Fun.
Our entire team (even Maïko, our four-legged mascot 🐶) are devoted to offering a fun solution that recognizes the value of your business and also boosts your opt-in rate.
To support this positioning, we stand by our decisions and never compromise when it comes to the user experience.
That's why, with us, you'll never get the following from us.
⛔️ No dark patterns ⛔️ No blocked navigation (meaning no cookie walls) ⛔️ No technical jargon ⛔️ No soft opt-in ⛔️ Thanks to all of the above, no frustration |
Instead, all you get from us are customer-approved solutions! What's our secret? Our solutions are all legally compliant and UX/UI friendly. And best of all, they work. Really:
2. The Contextual Consent Wall
We at Axeptio don't like cookie walls one bit. And we don't like consent walls either. But let's keep it real, sometimes you really need to know whether or not the user wants a taste of your cookies.
That's why we've come up with a new option, a hybrid between contextual consent and the consent wall.
✅ This feature is available in our Medium plan. You can test it with any plan, but you won't be able to publish your configuration in a lower-level plan.
How it works
Our interpretation of the consent wall is based on the idea of a two-tier consent collection. When someone comes to your page, the Axeptio widget is displayed, but it does not disrupt their view of the page's content.
✅ This is how we keep people happy:
No blocked navigation
No frustration
Less incentive to leave the page
But once the user is sufficiently "engaged" with your site's content, we allow an obstructive consent collection to appear, taking up the middle of the screen.
There are several methods available to cause this screen to open:
Clicking on a link
By checking this option, our script will be ready to launch as soon as the user clicks a link on your page. The click event will be intercepted, and the contextual consent wall will disrupt the user's browsing. Once the user has made their selection, whether positive or negative, we trigger a new click event on the original link, this time without any interception.
Waiting for a predetermined time
This option works best on sites with infinite scrolling or sites where people tend to spend a long time on each page.
After a certain scroll distance
Like waiting, the scroll distance works as a good trigger on sites with a lot of content, including infinite content. A differential distance is calculated: Both upward and downward scrolls are counted and increment a pixel counter.
Configuring the Contextual Consent Wall screen
This special screen combines the features of the welcome screen and the category screen. When you are on the edit form for your screen, you will notice that you can add cookies, like on the category screen.
If you choose to add cookies, this will be the only screen your user can see, and only the widget's cookies will be accepted. You can use this list to display the cookies that you feel are the most vitally needed, such as the affiliate pixel for your monetization or an analytics script to track your behavioral data.
But you can also leave this cookie list blank. If there are no cookies in the list, the contextual consent wall modal will have the same controls as the welcome screen (with the options "Reject all", "Setup", and "Accept all"). If the user chooses to go to the setup screen, they will follow the same path as if they had clicked this option when the widget was displayed in the footer, but this time, it appears in the middle of the screen.
Lower down in the form, you will find the options available for triggering your wall. Like the triggers above, they are cumulative, and you can design a trigger scenario that is well suited for your website.
✅ Once the consent wall is displayed and the user's response has been recorded, neither the widget nor any other modal will be displayed to the user automatically. It can still be displayed, however, using the JavaScript API.
Using multiple Contextual Consent Wall screens
We allow you to create multiple variants of a consent wall.
With multiple variants, you can adapt the message or cookies that are displayed based on your settings on your website.
To do this, we recommend unchecking the automatic triggers and using the JavaScript API to trigger the 'right' screen at the 'right' time.