When you activate our Google Tag Manager connector, Axeptio will send 2 events to the dataLayer with the dataLayer.push() method;
The events sent to the dataLayer:
consent.display: The Axeptio widget appeared on a page
consent.answer: The user interacted with the consent widget
Example:
DataLayer variables for consent.answer
The consent.answer event sends 2 variables to the dataLayer
privacy_consent_value
This parameter can have 3 different values:
full: all cookies / third-party services are accepted by the user
partial: some cookies are accepted by the user. Others are refused.
refusal: all cookies / third-party services are refused by the user
privacy_consent_type
This parameter can have 2 different values:
true: the user accepted at least 1 cookie / third-party service
false: the user did not accept any cookie / third-party service
Setting up the Google Tag Manager connector
Step 1: Creation in Google Tag Manager
Go to the Triggers menu to create 2 custom triggers:
Custom event: consent.display
Custom event: consent.answer
Go to the Variables menu to create 2 dataLayer variables
privacy_consent_value (In the screens: ####{{DLV - privacy_consent_value}} )
privacy_consent_type
Step 2: Creating your tag
We will see in detail, with simply a console.log to display the variables being sent and then we will see with the Google Analytics tag.
Integration with Google Tag Manager allows you to send to any other tag. We have triggers and variables available. You are not limited to Google products at all.
With a simple console.log();
When the user interacts with Axeptio, the consent.answer event is sent, which is what will serve as the trigger.
We add a custom HTML tag to display in the console the name of the event and the value of privacy_consent_value.
<script>console.log( 'Event : ####{{Event}} , Privacy Consent Value : ####{{DLV - privacy_consent_value}} ');</script>
Result
With Google Analytics 4
Add an event tag that will have consent.answer as a trigger (This works of course with consent.display)
There are 2 dataLayer variables created with consent.answer that we pass as event parameters in order to send them to Google Analytics.
Configuration to add the 2 dimensions in your Google Analytics 4 interface.
By going to the settings/administration section of your Google Analytics account, in the custom dimensions section.
Here is the result:
Verify the setup
You can launch a preview of your website. The Google Analytics debug_mode parameter will be active. If you are only using Gtag, add debug_mode to your configuration.
In Google Analytics, go to DebugView
In another window, use the preview version in Google Tag Manager to display your website. After a few seconds, you will see your visit in Google Analytics and you will have the events sent by Axeptio.
The Axeptio events
Detail of the consent.answer event
Display your statistics in Google Analytics Explorer
You now have additional data that is recorded in Google Analytics. In the explorer section, you can create your dashboards.
Display of the number of widgets displayed = Total of consent.display events
Interaction with the consent widget = Total of consent.answer events
You can thus calculate your consent rate, interaction rate and analyze the impact on your website.
Expansion with all tags
Google Tag Manager is a container, you can trigger and send this information to any partner that allows you to analyze your website. As we saw with the console.log, the data is available, you can send it wherever you want.