🚧 To allow Axeptio to send consent events to Google Analytics, GA must be loaded before consent. To remain compliant, this is only possible with Consent Mode v2 in advanced mode : Documentation
When you activate our Google Analytics connector, Axeptio will send 2 events to Google Analytics.
Events :
consent.display: The Axeptio widget appeared on a page
consent.answer: The user interacted with the consent widget
Custom dimensions for consent.answer
The consent.answer event sends 2 parameters:
privacy_consent_value
This parameter can have 3 different values:
full: all cookies/third-party services are accepted by the user
partial: some cookies are accepted by the user, others are refused
refusal: all cookies/third-party services are refused by the user
privacy_consent_type
This parameter can have 2 different values: :
true: the user has accepted at least 1 cookie/third-party service
false: the user has accepted no cookies/third-party services
Add these 2 dimensions in your Google Analytics 4 interface.
Go to the settings/administration section of your Google Analytics account, under custom dimensions.
Here is the result:
Check the implementation
If you use Google Tag Manager, you can launch a preview of your website. The debug_mode parameter of Google Analytics will be active. If you only use Gtag, add the debug_mode in your config.
In Google Analytics, go to DebugView
Axeptio events
Details of the consent.answer event
View your statistics in Google Analytics Explorer
You now have additional data recorded in Google Analytics. In the Explorer section, you can create your dashboards.
Display of the number of widgets shown = Total events consent.display
Interaction with the consent widget = Total events consent.answer
You can then calculate your consent rate, interaction rate, and analyze the impact on your website.