If you have already compared the statistics in your Axeptio back-office with those from other analytics tools (such as Matomo, Google Analytics, or your Social Ads campaigns), you may have noticed some differences.
While this may seem confusing, several reasons can explain these discrepancies. Here are the main points to understand.
1. Consent and visitor visibility
When you use a traditional analytics tool, they often only count visitors who accept cookies. This means that any visitor who refuses or ignores the consent request will not be counted. Imagine your site as a party: only those who accept cookies are considered to have truly "participated".
At Axeptio, we anonymize all data collected as soon as the consent banner is displayed.
The result? Axeptio can show you higher figures because it includes users who see the consent banner, whether they interact with it or not.
2. Processing delays
Some analytics tools, such as Google Analytics or Matomo, sometimes take time to process and display data.
There may be a lag between actual visits and their appearance in reports. Axeptio, on the other hand, provides you with more immediate data, particularly regarding the number of consent banner displays.
This can explain differences in figures when you compare real-time statistics on Axeptio with those appearing in your other dashboards.
3. Filters and exclusions
Analytics tools like Google Analytics automatically filter certain visits to make them more "accurate" — they often exclude bots, duplicates, or certain IP addresses. Axeptio, on the other hand, takes a broader approach and does not filter visits in the same way. This means that some visits not counted elsewhere will be counted in Axeptio.
4. Counting methodologies: Page views vs. unique visitors
Not all analytics tools count visits in the same way. While other tools emphasize sessions or unique visitors, Axeptio focuses primarily on the number of times your consent banner is displayed.
Consequently, if your site has many returning visitors or page reloads, Axeptio could display more page views.
In conclusion:
The differences between Axeptio and other analytics tools are mainly explained by how each tool measures, filters, and processes data.
Axeptio's statistics are designed to reflect a more complete view of the interaction with your consent banner, taking into account all visitors — even those who have not explicitly accepted cookies.