When you create your banner in the Axeptio administration, you have the choice between two types of cookie banners:
The classic banner, suitable for most websites that use tools like Google Analytics, YouTube, Hotjar, or that do not broadcast programmatic advertising (also called Axeptio for Brands).
The TCF v2.2 banner, designed for websites that broadcast programmatic advertising through platforms such as Google Ads, Criteo, Xandr, and that need to comply with the TCF standard (also called Axeptio for Publishers).
The classic banner (Axeptio for Brands)
To be preferred if:
You do not display targeted advertisements via programmatic ad networks.
You mainly use tools such as Google Analytics, YouTube, Hotjar, or other marketing/analytics services.
Advantages:
Advanced flexibility and graphic customization
Clear and smooth user experience
Easy implementation
This type of banner is sufficient for the majority of websites (institutional, e-commerce, SaaS, etc.) that do not operate within the programmatic advertising ecosystem.
The TCF v2.2 banner (Axeptio for Publishers)
To be preferred if:
You broadcast advertising campaigns via Google Ads, AdSense, Criteo, Xandr, etc.
You work with an ad network or media agency that asks you to transmit consents via the IAB standard.
You must comply with the TCF (Transparency & Consent Framework) standard defined by IAB Europe in order to transmit users' consent choices to advertising partners.
ℹ️ The TCF is a technical framework enabling unified and transparent consent management for programmatic targeted advertising.
Particularities:
The design is partially standardized to comply with IAB rules.
The banner presents the selected IAB partners and the associated legal purposes.
The configuration is more technical (selection of vendors, stack configuration, etc.)
Comparison table
Use case | Recommended banner type |
Website or e-commerce site without programmatic advertising | Classic banner (Axeptio for Brands) |
Website displaying programmatic advertising | TCF banner (Axeptio for Publishers) |
Need for advanced banner customization | Classic banner (Axeptio for Brands) |
Partner or advertising network requirement imposing TCF | TCF banner (Axeptio for Publishers) |
Need help?
In practice, the classic banner (Axeptio for Brands) is the majority. TCF (Axeptio for Publishers) remains more specific.
You can discover all the features of your back office right here Or dive straight into the topic by creating your first configuration