When you create your banner in the Axeptio administration, you have the choice between two types of cookie banners:
The classic banner, suitable for the majority of websites that use tools like Google Analytics, YouTube, Hotjar, or that do not distribute programmatic advertising (also called Axeptio for Brands).
The TCF v2.2 banner, designed for websites that distribute programmatic advertising via platforms such as Google Ads, Criteo, Xandr, and that need to comply with the TCF standard (also called Axeptio for Publishers).
The classic banner (Axeptio for Brands)
To prioritize if:
You do not display targeted ads via programmatic ad networks.
You primarily use tools like Google Analytics, YouTube, Hotjar, or other marketing/analytics services.
Advantages:
Flexibility and advanced graphic customization
Clear and smooth user experience
Easy implementation
This type of banner is sufficient for the majority of websites (institutional, e-commerce, SaaS, etc.) that do not operate within the programmatic advertising ecosystem.
The TCF v2.2 banner (Axeptio for Publishers)
To prioritize if:
You distribute advertising campaigns via Google Ads, AdSense, Criteo, Xandr, etc.
You work with an ad network or media agency that asks you to transmit consents via the IAB standard.
You must comply with the TCF (Transparency & Consent Framework) standard defined by IAB Europe in order to transmit user consent choices to advertising partners.
âčïž TCF is a technical framework that enables unified and transparent consent management for programmatic targeted advertising.
Special features:
The design is partially standardized to comply with IAB rules.
The banner displays selected IAB partners and the associated legal purposes.
Configuration is more technical (vendor selection, stack configuration, etc.)
Comparison table
Scenario | Recommended banner type |
Brochure website or e-commerce without programmatic advertising | Classic banner (Axeptio for Brands) |
Website displaying programmatic advertising | TCF banner (Axeptio for Publishers) |
Need for advanced banner customization | Classic banner (Axeptio for Brands) |
Partner or advertising network requirement imposing TCF | TCF banner (Axeptio for Publishers) |
Need help?
In practice, the classic banner (Axeptio for Brands) is the majority. TCF (Axeptio for Publishers) remains more specific.
You can discover all the features of your back office right here
Or dive right in by creating your first configuration