A cookie banner is the element that informs your visitors about the use of cookies on your site and allows them to manage their consent preferences. But is it always mandatory, and in which cases should you implement one?
What is a cookie banner?
A cookie banner is a notification displayed to your website visitors to:
Inform them about the use of cookies and other trackers.
Obtain user consent for non-essential cookies (advertising, analytics, etc.).
Allow users to easily manage their preferences.
When is it mandatory?
According to European regulations (GDPR & ePrivacy), you must display a cookie banner if:
Your site uses cookies or trackers for purposes beyond what is strictly necessary for the site’s operation (e.g., analytics, advertising, personalization).
You collect personal data through these cookies.
If you only use cookies that are strictly necessary for the site to function (e.g., shopping cart, secure login), a banner is not mandatory. However, we still recommend creating one with only an information screen, which is specifically designed to list functional cookies.
Let Shake guide you
Over time, when managing website, you often install tools, third-party plugins, or load personalized content without always considering the impact on compliance. This can make it tricky to know exactly what resources your site is loading.
With our Shake site scanner, determining whether you need a cookie banner is simple and fast! Shake automatically scans your site, identifies the cookies and trackers used, and shows which ones require consent. You get a clear and concrete view of your obligations without spending hours digging through your code or analytics tools. In just a few clicks, you can configure your Axeptio banner to stay compliant and transparent with your visitors.