The cookie banner is the element that informs your visitors of the use of cookies on your site and allows them to manage their consent preferences. But is it always mandatory and in what cases should you implement it?
What is a cookie banner?
A cookie banner is a notification displayed to your website visitors to:
Inform about the use of cookies and other trackers.
Obtain user consent for non-essential cookies (advertising, analytics, etc.).
Allow users to manage their preferences easily.
When is it mandatory?
According to European regulations (GDPR & ePrivacy), you must display a cookie banner if:
Your site uses cookies or trackers for purposes other than strictly necessary for the site's operation (for example: statistical tracking, advertising, personalization, etc.).
You collect personal data through these cookies.
If you only use cookies strictly necessary for the site's operation (for example: shopping cart, secure login), the banner is not mandatory. We still recommend creating one with just an information screen, specially designed to list functional cookies!
Let Shake guide you
Over time, on your website, you may be led to install third-party tools and plugins, or load personalized content... without thinking about the impact it can have in terms of compliance. So it's not always easy to know what resources your site loads from third parties!
With our Shake site scanner, determining whether you need a cookie banner is simple and quick! Shake automatically analyzes your site, identifies the cookies and trackers used, and tells you which ones require consent. You get a clear and concrete view of your obligations without having to spend hours searching through your code or analytics tools. In a few clicks, you can configure your Axeptio banner to be compliant and transparent with your visitors.