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Setting up GPC

Written by Adrian ESCRIVA

Axeptio now offers Global Privacy Control!

This option is only available for CCPA configurations and GPP.

What is Global Privacy Control (GPC)?

The Global Privacy Control (GPC) is a signal transmitted by the user's browser or system to automatically indicate their privacy preferences.

Specifically, when a user enables GPC (via a browser, extension, or system setting), they express their intention to refuse certain uses of their personal data, particularly the sale or sharing of data, without having to manually interact with a cookie banner.

This mechanism is recognized by certain regulations, such as CCPA / CPRA in California, which requires this signal to be considered as a valid opt-out request.


Why is GPC important?

GPC allows you to:

  • Automatically respect the user's privacy choice

  • Reduce friction from displaying and interacting with banners

  • Comply with regulatory requirements, particularly in the United States (CCPA)

  • Build user trust by showing that their choice is respected from the moment they arrive on the site


How does GPC work with Axeptio?

Axeptio automatically detects the presence of a GPC signal sent by the user's browser.

When the option is enabled in your Axeptio interface:

  • The GPC signal takes precedence over the banner's behavior

  • The user's choice is applied when the page loads

  • Cookies and trackers covered by the opt-out are not placed

  • Consent (or refusal) is recorded in accordance with the received signal

👉 The user therefore does not need to interact with the banner for their choice to be respected.


Enabling GPC in Axeptio

GPC is enabled from your Axeptio interface:

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  1. Go to **the configuration in question**

  2. Access the Global Privacy Control (GPC) section

  3. Enable the Enable GPC signal captation option

Once enabled, this option allows Axeptio to automatically process the GPC signal when detected.

Here is a preview of the message when the GPC signal is activated:

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⚠️ Important: when GPC is active, it can override the configured behavior of the banner (for example, even if the banner expects the user's choice, the GPC signal will be applied as a priority).

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