If you’ve ever compared the statistics in your Axeptio back office with those from other analytics tools (like Matomo, Google Analytics, or Social Ads campaigns), you may have noticed some differences.
While it might seem confusing at first, there are a few key reasons behind these discrepancies. Here’s a breakdown to help you understand why your stats may vary.
1. Consent and Visitor Visibility
Traditional analytics tools usually only count visitors who accept cookies. This means that any visitor who ignores or declines the consent request won't be counted. Think of your site as a party: only those who accept cookies are considered to have actually "attended."
Axeptio, however, anonymizes all data collected as soon as the consent banner is displayed.
The result? Axeptio can show higher numbers, as it includes users who see the consent banner, whether they interact with it or not.
2. Processing Delays
Certain analytics tools, like Google Analytics and Matomo, sometimes take time to process and display data.
There may be a delay between actual visits and when they show up in reports. Axeptio, on the other hand, offers more immediate data, particularly on consent banner views, providing you with real-time insights.
This can explain some differences in numbers when comparing real-time statistics in Axeptio with other dashboards.
3. Filters and Exclusions
Analytics tools like Google Analytics automatically filter out certain visits to improve "accuracy" — they often exclude bots, duplicates, and some IP addresses. Axeptio takes a broader approach, not filtering visits in the same way, meaning some visits that don’t appear in other tools may be included in Axeptio.
4. Counting Methods: Page Views vs. Unique Visitors
Different analytics tools have their own ways of counting visits. While other tools focus on sessions or unique visitors, Axeptio emphasizes the number of times your consent banner is displayed.
So, if your site has a lot of returning visitors or page reloads, Axeptio may display a higher number of page views.
In Summary:
The differences between Axeptio and other analytics tools come down to how each tool measures, filters, and processes data.
Axeptio’s statistics are designed to provide a fuller view of interaction with your consent banner, considering all visitors — including those who haven’t explicitly accepted cookies.
If you have further questions about your stats, feel free to reach out to our support team! We're here to help.