Are you wondering how to improve your consent statistics?
The Contextual Consent Wall can help you, and we explain everything here!
At Axeptio we have several missions. The main one is to commit to a more transparent and respectful web regarding the personal data of internet users.
To do this, our key words are and will always remain the following: Transparency, Control, Timing and Fun.
With the whole team (including Maïko, our four-legged mascot 🐶) we are committed to offering you a playful solution that values your business and also boosts your opt-in rates.
To support this positioning, we have made firm choices and especially no compromises on user experience. Because as Paul Rand said so well, "Axeptio is the silent ambassador of your brand *" (it is possible that Axeptio slipped into the place of design....)
That is why you will never find the following with us. A thousand million thousand cookies!
⛔️ No dark patterns ⛔️ No navigation blocking, (no cookie walls after all) ⛔️ No technical jargon ⛔️ No soft opt-in ⛔️ As a consequence, no frustration! |
Instead, you will only find solutions proven by our clients! The secret? They are all compliant with legislation and UX/UI friendly. And even better, they have proven their worth. For real:
The Contextual Consent Wall
At Axeptio we really don't like cookie walls. And we don't like consent walls either. But we have to face the facts: you will sometimes really need to know if the internet user wants to taste your cookies or not.
So we set out to create a new type of display, a hybrid between contextual consent and consent wall.
✅ This feature is available from our Medium plan
Operating principle
Our interpretation of the consent wall is based on the idea of two-speed consent collection. When the internet user arrives on your page, the Axeptio widget appears but without interrupting their viewing of the page content.
✅ We keep them in the best dispositions:
no navigation blocking
no frustration
a user less likely to leave the page
But once we believe they are sufficiently "engaged" with the site content, we will allow ourselves to display a blocking consent collection widget that will occupy the middle of the screen.
Several methods are available to trigger the opening of this screen:
Click on a link
By checking this option, our script will be ready to react as soon as the internet user clicks on a link on your page. The click event will be intercepted and navigation will be interrupted by the contextual consent wall screen. Once the internet user makes their choice, whether positive or negative, we trigger a new click event on the original link, this time without interception.
Wait for a predetermined duration
This option is suitable for sites practicing infinite scrolling or sites where the viewing time per page is long.
After a certain scroll distance
Like the wait, scroll distance is a suitable trigger for sites whose content is very long or even infinite. The distance is calculated in a differential manner: upward scrolls and downward scrolls are counted and increment a pixel counter.
Configuring the Contextual Consent Wall screen
This special screen combines the functionality of the welcome screen and the category screen. When you are in the form to edit your screen, you will notice that, like the category screen, you are offered the option to add cookies.
If you choose to add cookies, this screen will be the only one displayed to your user and only the cookies present in the widget displayed as a modal will be able to be accepted. You can therefore use this list to display the cookies you feel you desperately need: affiliation pixel for your monetization or analytics script to track your behavioral data, for example.
But you can also leave this cookie list empty. In this case, the contextual consent wall modal will find the welcome screen controls (with the choices "refuse all", "customize" and "accept all"). If the internet user chooses to enter the settings screen, they will face the same journey as if they had clicked on this option when the widget was displayed at the bottom of the page, but this time displayed in the center of the screen.
Further down in the form, you will find the options governing the triggering of your wall. Using the triggers mentioned above, they are cumulative and you can design a triggering scenario adapted to your website.
✅ Once the consent wall is displayed and the internet user's response is recorded, neither the widget nor any other modal will be automatically displayed to the internet user. However, you can display them using the Javascript API.
Using multiple Contextual Consent Wall screens
We allow you to create multiple consent wall variants.
Thanks to multiple variants, it is possible for you to adapt the message or the cookies displayed based on parameters that you control on your website.
To do this, we recommend unchecking the automatic triggers and using the Javascript API to trigger the 'right' screen at the 'right' time.