This article describes all the fields available in the Axeptio CMP GTM tag template. For step-by-step installation instructions, see Integrate Axeptio via Google Tag Manager.

Required. Your Axeptio project identifier. How to find your project ID.

Identifier of the cookie configuration to load. If you only have one configuration, leave this field empty. If you have several and this field is empty, Axeptio will load the first configuration listed in your admin.

Default values work for most cases.

How long the cookie storing user choices is kept, in days. Default: 180 days.

Domain on which the consent cookie is set. If left empty, the cookie is set on the current domain.

Fill in this field if you want to share consent across multiple subdomains (e.g. axept.io to cover www.axept.io and app.axept.io). Learn more: Share consent between main domain and subdomains.

When checked, the consent cookie is set over HTTPS only. Default: checked.

Uncheck only if your site serves HTTP (e.g. local development environment).

If you use a custom dataLayer name (e.g. customDataLayer), enter it here so Axeptio sends its events to the right place. Default: dataLayer.

Controls which Axeptio events are sent to the GTM dataLayer, allowing you to reduce event volume or manage triggers differently. Default: True.

URL of your client's server-side infrastructure (e.g. metrics.yourdomain.com). Leave empty if you are not using Axeptio server-side tracking.

⚠️ Warning — As soon as this field is filled in, consent requests will be routed to the specified infrastructure instead of Axeptio's servers. Make sure your infrastructure is correctly set up to handle /consents requests before filling in this field. Otherwise, visitor consents will no longer be collected in the Axeptio consent registry.

Learn more: Server-side tracking.

This group is only relevant if you use Google services (Google Analytics 4, Google Ads…) on your site.

For a full explanation of Consent Mode and configuration instructions, see Configure Google Consent Mode v2.

Check this box to enable Consent Mode v2 support in the template. When checked, the template sends the gtag('consent', 'default', …) command on load, before any Google tags fire.

When unchecked, no consent signals are sent. Google tags behave as if Consent Mode were not active.

Table that defines the default values for the 4 Consent Mode parameters, by region. These values apply as soon as a visitor lands on the site, before any choice is made.

Each parameter can be set to Denied (refused by default) or Granted (accepted by default). For European visitors subject to GDPR, all 4 parameters must be set to Denied.

The template automatically applies a wait_for_update delay of 500 ms: GTM waits up to 500 ms for the Axeptio SDK to send back the choices of a returning visitor before letting Google tags execute.

When ad_storage is Denied, this option masks additional advertising data (click information in URLs, third-party advertising cookies) sent to Google.

Passes advertising parameters present in the URL (e.g. gclid, fbclid) even when ad_storage is Denied. Allows Google to model unobserved conversions.

Key/value table to pass advanced Axeptio SDK parameters directly from GTM.

For the full list of available parameters, see Advanced options — axeptioSettings.